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Would you like to clearly present and explain your company, service, or product in an understandable and exciting way? We at youstream GmbH are here to create your individual and professional explainer video.
For many years, we have been the contact for customers in Zurich in the department of film production. In the Bern, Basel, and Lucerne regions, we also create tailor-made explanatory videos for SMEs, start-up companies, and self-employed professionals. We adapt animations to specifically meet the needs of our customers. We would be happy to visit with you and discuss your individual video. Contact us at any time and we will make an appointment.
What is the best way to explain a complex topic in the shortest amount of time possible? And how do you visualize a concept that cannot be displayed with a camera at all? With an animated explanation video, there are no limits to the possibilities! Videos are becoming more and more popular, especially on social media and through other online channels. With a well-made video, you can bring content closer to your target group in a special and exciting way and benefit from the enormous reach of the internet. We are here to help you effectively communicate your brand and convert your viewers into customers. As our client, you are the focus of our attention throughout the entire production process. We work hand in hand with you while writing the script, working on the animation process, and down to selecting the right spokesperson for the video. Our process is designed to help us create your individual explanatory video according to your ideas. In addition, we will develop an individual video marketing concept for you to successfully place your explanation video.
Attention spans of consumers are consistently decreasing. Now, almost no one wants to read a long text on the Internet. This is why online videos are becoming more and more popular. It is becoming essential to produce a great video to show your current and potential customers. It will be easier for you to reach your target group with explanatory videos and to convey targeted content. The information density of videos also has a huge advantage over traditional informational texts; the knowledge of up to 1.8 million words can be conveyed within just a one minute video. Furthermore, the comprehension level that consumers have after viewing an explanation videos is significantly higher compared to reading a text or viewing a traditional picture ad. Extraordinary things and difficult concepts can be presented clearly with an animation, and static photos can be transformed into something dynamic and exciting. The cognitive perception is specifically addressed so that the topics shown are understood and correctly interpreted by the viewer.
Explanatory videos usually consist of animated graphics. Through these animations, a company or a process is presented through clear and understandable visuals. Different design elements can be used to make this happen. In most cases, in addition to animated graphics or simple icons, music and a spokesperson is used. Text elements can also be integrated into an explanatory video to create a context for the viewer’s life. The visual components, music, and language of the video are all adapted exactly to the respective target group. Because of this, most explanation videos make use of a simpler colloquial language. The spokesperson has an especially large influence on how the viewer perceives the video. A spokesperson for the video should be chosen according to their vocal pitch and pronunciation. The explanation video will either be a hit or miss based upon the spokesperson, because it’s their job to link the visual information to make it understandable for the viewer. If the spokesperson doesn’t succeed, the explanation video won’t fulfil its purpose. Of course, the chosen language is also extremely important to reach your desired target audience. We at youstream work together with a large number of experienced and professional spokespeople, who have completed explanatory video projects in German, English, and French.
It’s also incredibly import for us to produce your video in full HD with high-quality sound. The latter includes not only implementing the perfect music and spokesperson, but also sound effects that are designed to give the video an entertaining character.
There are many advantages for creating a professional explanation video. In regards to your online marketing in particular, platforms such as YouTube create a high reach. The traffic of your own website will also increase through the integration of videos. This effectively increases your conversion rate – or rather, the relationship between the total number of website visitors and those that make a purchase. The placement of an explanation video in various online marketing channels, in comparison to TV, is also supported by both the low costs and the good measurability of the success. This enables you to better direct your actions to optimize your video marketing resources. In addition, explanatory videos offer the opportunity to bring your brand closer to the target group in a professional manner and thus increase your brand recognition.
The whiteboard style tells the story of the video with tailor-made graphics. The use of colour is avoided, as the name suggests, because the story takes place against a white background. The objects and figures in the video are often created by hand drawing each element, which is also portrayed in the video. The video appears to be painted directly in front of your viewer’s eyes, which is very entrancing and additionally stimulates their cognitive perception.
Cartoon-style explanatory videos differ from whiteboard videos in that they consist of colourful, animated graphics. The video thus appears more real and can be designed more emotionally. There are no limits to the animations – from bright colours to detailed graphics to fast-paced stories, everything is possible. We at youstream find the ideal balance so that your cartoon video doesn’t look childish, but rather fits the style of your company.
For many years, we at youstream have been producing professional explanatory videos for young companies, self-employed professionals, and SMEs in various industries. Our clients include well-known companies such as BASF, Uretek and Mibelle Group. We start the creation process with a personal consultation, in which we discuss your company and your marketing goals. We work hand in hand with you to develop the concept and create a script so that we can find the exact words that reflect what you would like to communicate to your viewers. You describe to us what you would like to express with your explanation video and we will then write the spokesperson’s script.
After writing an effective script, the post production takes place in which individual graphics are created and animated according to your ideas and specifications. The look and feel of your company will be integrated into the design and animation of the video.
We will then work with you to select a suitable spokesperson for your video, who will best communicate the content to your target audience. Our professional and experienced spokespeople have been part of our team for many years and will of course be happy to lend their voice to help create your video.
We then create the theme and the storyboard. The creation of our voiceover recordings takes place in our high-quality recording studios. We make no compromises when it comes to voice-overs; the script is read and recorded over and over until it fits your video perfectly. Likewise, the animations are tailor-made according to your ideas, whereby there are unlimited design possibilities.
During production, we will keep in contact with you so we can always be aware of any requests you may have for changes at any time. Our aim is to deliver your finished explanation video within a few days. Subsequently, we will gladly advise you in detail on the marketing of your video. We will discuss with you some suitable possibilities to promote your video in various online and offline marketing channels to help you to achieve a high conversion rate. Your success is the foundation of our work.
The cost of your tailor-made explanation video depends, among other things, on whether you choose a whiteboard- or cartoon-style video. The prices vary depending on the number of minutes of your finished video.
We at youstream are available directly on-site for our customers in Switzerland. Whether you are based in Zurich, Bern, Basel, or Lucerne – we have a regional representative available for you to contact. We can quickly get in touch with you for any discussions, filming, or other requests you may have to provide you with personal support.
Take advantage of our regional know-how and understanding of the Swiss market to present your company through a video that will reach your target audience. You can also rely on our local knowledge when it comes to effective video marketing.