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Would you like to present and explain your company, a service or a product in an understandable and exciting way? We at youstream GmbH create your individual and professional explanatory video.
For many years, we have been the contact for customers in the field of film production in Zurich. In Bern, Basel and Lucerne we also create tailor-made explanatory videos for SMEs, start-up companies and self-employed people. We adapt animations specifically to the needs of our customers. We would also be happy to visit you and discuss your individual video. Contact us at any time and we will make an appointment.
How do you explain a complex topic in the shortest possible time? And how do you visualize something that cannot be displayed with a camera at all? With an animated explanation video there are no limits to the possibilities! Since videos are becoming more and more popular, especially in the online sector, you can bring content closer to your target group in a special and exciting way and benefit from an enormous reach. We help you to effectively communicate your brand and turn viewers into customers. Throughout the entire production process, you as the customer are the focus of attention. We work hand in hand with you, from text creation and animation to the speaker, to implement your individual explanatory video according to your ideas. In addition, we develop an individual video marketing concept for you to successfully place your explanation video.
While the attention span of consumers is constantly decreasing and hardly anyone wants to read a long text on the Internet, online videos are becoming more and more popular. This makes it easier for you to reach your target group with explanatory videos and to convey targeted content. The information density of videos is also an advantage: up to 1.8 million words can be conveyed within just one video minute. Furthermore the comprehensibility of explanation videos is to be emphasized. Unimaginable things can be presented clearly with an animation and static photos can be transmitted dynamically and excitingly. The cognitive perception is specifically addressed so that the topics shown are understood and correctly interpreted by the viewer.
Explanatory videos usually consist of animated graphics. Thus a company or a process is presented and made understandable in a visual way. Different design elements can be used for this. In most cases – in addition to animated graphics or simple icons – music and a speaker are used. Text elements can also be integrated into an explanatory video to create a context for the viewer’s life. Both the visual components and the music and language of the video are adapted exactly to the respective target group, whereby most explanation videos make use of a simpler colloquial language. Especially the speaker has a great influence on how the viewer perceives the video. The speaker should be chosen according to his or her vocal pitch and pronunciation. The explanation video stands or tilts with him, because he links the visual information and makes it understandable. If he does not succeed, the explanation video does not fulfil its purpose. Of course, the language is also decisive for the target group. We at youstream work together with a large number of experienced and professional speakers, who set explanatory videos to music in German, English and French.
Also of importance is the production of the video in full HD and high-quality sound quality. The latter includes not only the music and the speaker, but also sound effects, which can give the video an entertaining character.
Many advantages speak for the creation of a professional explanation video. In online marketing in particular, platforms such as YouTube create a high reach. The traffic on the company website is also increased through the integration of videos. This effectively increases the conversion rate and the relationship between website visitors and campaigns with the advertiser. The placement of an explanation video in the online area – in comparison to TV – is also supported by both the low costs and the good measurability of the success. This enables the direct and exact optimization of video marketing. In addition, explanatory videos offer the opportunity to bring a brand closer to the target group in a professional manner and thus increase the brand’s recognition value.
The whiteboard style tells the story of the video with tailor-made graphics. The use of color is avoided – as the name suggests, the story takes place against a white background. The objects and figures in the video are often created by drawing a real hand, which can also be seen in the video. The video is thus painted directly in front of the viewer’s eyes, which is very appealing and additionally stimulates cognitive perception.
Cartoon-style explanatory videos differ from whiteboard videos in that they consist of colorful, animated graphics. The video thus appears more real and can be designed more emotionally. There are no limits to the animations – from bright colors to detailed graphics to fast-paced stories, everything is possible. We at youstream find the ideal balance so that your cartoon video doesn’t look childish, but still fits your company.
For many years we at youstream have been producing professional explanatory videos for young companies, the self-employed and SMEs in various sectors. Our clients include well-known companies such as BASF, Uretek and Mibelle Group. We start with a personal consultation in which we discuss your company and your marketing goals. We work hand in hand with you to develop the concept and create texts so that we can find exactly the right words for your production. You describe to us what you would like to express with your explanation video and we will then write the speaker’s text.
After the text creation, the post production takes place, in which individual graphics are created and animated according to your ideas and specifications. The corporate design of your company will be integrated into the design and animation.
We then work with you to select a suitable speaker for your video, who will best communicate the content to your target audience. Our professional and experienced speakers have been part of our team for many years and will of course be happy to make their voice available to your video.
We then create the theme and the storyboard. We realize the voiceover recordings in our high-quality recording studios. We make no compromises when it comes to voice-over – the text is recorded until it fits your video perfectly. Likewise, the animations are tailor-made according to your ideas, whereby there are unlimited design possibilities.
During production, we always keep in contact with you in order to be able to consider your requests for changes at any time. Our aim is to deliver your finished explanation video within a few days. Subsequently, we will gladly advise you in detail on the marketing of your video. We discuss suitable placement possibilities in the online and offline area and help you to achieve a high conversion rate. Your success is the claim of our work.
The cost of your tailor-made explanation video depends, among other things, on whether you choose a whiteboard- or cartoon-style video. The prices vary depending on the number of minutes of your finished video.
We at youstream are directly on-site for our customers in Switzerland. No matter whether you are based in Zurich, Bern, Basel or Lucerne – you will find a regional contact person in us. We can quickly get in touch with you for discussions, filming or other requests and provide you with personal support.
Take advantage of our regional know-how from the Swiss market to present your company with a video that reaches your target group. You can also rely on our local knowledge when it comes to effective video marketing.