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Video Marketing for Marketers
"Video Marketing for Marketers shows step-by-step how to use videos to build trust, boost engagement and increase conversion."  

Adrian Sandmeier, Author
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Buch Video Marketing for Marketers
You get a clear plan on how to turn the right video strategy into action.
Step by step through the video customer journey - which video works best where
Learn what it takes to have sustainable success with video before the first production
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Target group & benefit
The book offers a special benefit for experienced marketers, but also for newcomers. On the one hand, to educate themselves and open up new perspectives of sales and, on the other hand, to receive a guide for video marketing.
Marketing managers finally get a clear plan on how to turn the right video strategy into action. It also shows how to build trust with video.
Communication specialists will learn about the video customer journey, which shows where which video genre works best. It also explains how they can increase engagement and conversion.
Entrepreneurs will learn what it takes to have sustainable success with video before their first video production and avoid common mistakes.
CEO's understand why video is becoming increasingly important and how to use this to their advantage.
About the author

Adrian Sandmeier works with marketers (marketing managers, communication specialists, entrepreneurs, CEOs) on a daily basis. For many of them, video marketing is a new field in which they are not yet, or only insufficiently, familiar. They focus on details in video marketing and often forget the most important aspects. They are already thinking about implementation without having defined a clear goal or target audience beforehand. They lack a strategy. Many marketers come to us without a clear plan regarding content or video strategy. Without a defined approach, a lot of resources and money are wasted.

"I would like marketers to have a strategy that will help them to successfully implement their ideas in video marketing."

Adrian Sandmeier

Adrian Sandmeier
Book content

Youtube | video marketing | book | eBook | Adrian Sandmeier

Video Marketing for YouTube for beginners
The new book by Adrian Sandmeier

The book is only available in English! Below is a brief overview of the main chapters.

"Before you go on a trip, you need to know why you're going on the trip, what you'll do when you get there, and how to pack for the trip."


Act I – “One factor that is common to all purchasing decisions is trust.”

The Basics: Preparing for Video Marketing lays the foundation for your video marketing adventure. It provides an overview of how consumer buying habits and perspectives have changed. Before you embark on a journey, you need to know why you are going on the trip, what you will do when you get there, and how to pack for the trip.

Act II – “While the production and post-production processes are fun and exciting, the success of your video depends on what you do before shooting starts.”

The production: What happens after you decide to embark on your first video production? I guide you through the production process, including pre-production, production and post-production, all the way to distribution. The strategy behind communication, budget and distribution are important points to consider for the achievement of your goals and the success of your video production.

Act III – “Distribution is part of the whole strategy for achieving your marketing goals.”

The Distribution: What happens after you shoot your video? Here you'll learn how to put your distribution strategy into action to ensure your video is seen and potential customers are moved to action. We look at analytics and measuring impressions, click-through rates and conversions, including how you can track and improve them.

Finally, you'll learn how to use what you've learned to drive your business forward in the long term.

Excerpt from the table of contents
FAQ - frequently asked questions

The book "Video Marketing for Marketers" is aimed at marketers of all kinds.

  • Marketing Managers
  • Communication specialists
  • Entrepreneurs
  • CEOs

The following topics are considered:

  • Importance of videos for marketers
  • Generating trust with videos
  • Video Customer Journey (Which video genre works where?)
  • Distribution for a successful video strategy

Act I: The Basics: Preparing for Video Marketing

1. Welcome to video marketing
2. Taking stock
3. Realising potential
4. Strategies for video implementation

Act II: Let's go into production

5. Why you should hire a video production company
6. The pre-production process
7. The production process
8. The post-production process

Act III: Distribution and what comes next
9. You have a video: Now what?
10. Smart distribution: tracking, measuring, analysing and using results
11. Top 15 video marketing mistakes to avoid

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Adrian Sandmeier
Founder of Youstream
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In it from the start - online experience since YouTube
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