Adrian Sandmeier works with marketers (marketing managers, communication specialists, entrepreneurs, CEOs) on a daily basis. For many of them, video marketing is a new field in which they are not yet, or only insufficiently, familiar. They focus on details in video marketing and often forget the most important aspects. They are already thinking about implementation without having defined a clear goal or target audience beforehand. They lack a strategy. Many marketers come to us without a clear plan regarding content or video strategy. Without a defined approach, a lot of resources and money are wasted.
"I would like marketers to have a strategy that will help them to successfully implement their ideas in video marketing."
The book is only available in English! Below is a brief overview of the main chapters.
"Before you go on a trip, you need to know why you're going on the trip, what you'll do when you get there, and how to pack for the trip."
The Basics: Preparing for Video Marketing lays the foundation for your video marketing adventure. It provides an overview of how consumer buying habits and perspectives have changed. Before you embark on a journey, you need to know why you are going on the trip, what you will do when you get there, and how to pack for the trip.
The production: What happens after you decide to embark on your first video production? I guide you through the production process, including pre-production, production and post-production, all the way to distribution. The strategy behind communication, budget and distribution are important points to consider for the achievement of your goals and the success of your video production.
The Distribution: What happens after you shoot your video? Here you'll learn how to put your distribution strategy into action to ensure your video is seen and potential customers are moved to action. We look at analytics and measuring impressions, click-through rates and conversions, including how you can track and improve them.
Finally, you'll learn how to use what you've learned to drive your business forward in the long term.
The book "Video Marketing for Marketers" is aimed at marketers of all kinds.
The following topics are considered:
Act I: The Basics: Preparing for Video Marketing
1. Welcome to video marketing
2. Taking stock
3. Realising potential
4. Strategies for video implementation
Act II: Let's go into production
5. Why you should hire a video production company
6. The pre-production process
7. The production process
8. The post-production process
Act III: Distribution and what comes next
9. You have a video: Now what?
10. Smart distribution: tracking, measuring, analysing and using results
11. Top 15 video marketing mistakes to avoid