Video Marketing for Marketers Buch

Video Marketing for Marketers

(English Edition)

Video Marketing for Marketers helps you kickstart your efforts with video and produce stellar work capable of closing deals. Adrian Sandmeier explains how to match each step of the customer’s journey with the right type of video. You will no longer have to guess whether an explainer video or a customer testimonial will be most effective when a customer gets stuck in your sales cycle.

„Video Marketing for Marketers is a step-by-step guide that helps you to build trust, engagement and conversion with videos.“

Adrian Sandmeier

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11 years of experience in video marketing

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87 % of our customers are SMEs

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Recognized strategic approach

youstream

„If you want to create compelling video content that is strategic from ideation, through production to distribution, I place my trust in Adrian's expertise and knowledge.“

Tobias Neuhold, Communications Strategy at universum global –

„Adrian offers a must-read guide with lots of tips and principles that changes your view of Video Marketing. You will learn how to strategically plan and produce video for the Customer Journey. Highly recommended!“

Brigitte Frey, Founder of SOFDI (Sustainable Organic Farming and Development Initiatives) –

„With precision, years of experience in this special field and his personal touch Adrian truly manages to capture the spirit of today’s complex marketing challenges. This book is a practical guide and a must-read for everyone looking to learn about the power of videos.“

Corinne Liesching, Marketing Strategy & Experience Design –

Youstream LogoTarget group and benefits

The book offers a special benefit for experienced as also inexperienced marketers. On the one hand, to educate yourself and open up new sales perspectives, and on the other hand, to provide a guide for Video Marketing.

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Marketing managers finally get a clear plan on how to turn the right video strategy into action. It also shows how to build trust with video.

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Marketing managers finally get a clear plan on how to turn the right video strategy into action. It also shows how to build trust with video.

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Marketing managers finally get a clear plan on how to turn the right video strategy into action. It also shows how to build trust with video.

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Marketing managers finally get a clear plan on how to turn the right video strategy into action. It also shows how to build trust with video.

youstream logo About the author

Adrian works daily with marketers (marketing managers, communication specialists, entrepreneurs, CEOs). For many of them, video marketing is a new area in which they are not yet familiar, or only inadequately. In video marketing, they focus on details and forget the most important aspects. They already consider the implementation without having defined a clear goal or target audience beforehand. The strategy is missing. Many marketers come to us without a clear plan for their content or video strategy. Without a strategic approach, resources and money are often wasted.

„I would like to recommend a strategy to marketers that will help them successfully implement their ideas in video marketing.“

Adrian Sandmeier

Adrian Sandmeier
Youstream LogoBook Content

“One factor that is common to all purchasing decisions is trust.” Act I, S. 14

“Before you embark on a journey, you need to know why you are going on the journey, what you are going to do when you get there, and how to pack for the journey.”

“One factor that is common to all purchasing decisions is trust.” Act I, p. 14

The basics: The preparation for video marketing forms the basis for your video marketing adventure. It provides an overview of how consumer buying habits and perceptions have changed.

Before you embark on a journey, you need to know why you are going on the journey, what you are going to do when you get there, and how to pack for the journey.

“While the production and post-production processes are fun and exciting, the success of your video depends on what you do before shooting starts.” Act II, p. 151

The production: What happens after you decide to start your first video production? I will guide you through the production process, including pre-production, production and post-production, through to distribution.

The strategy behind communication, budget and distribution are important clues that need to be considered to achieve your goals and the success of your video production.

“Distribution is part of the whole strategy for achieving your marketing goals.” Act III, p. 203

The distribution: What happens after you shoot your video? Learn how to put your distribution strategy into action to ensure your video is seen and potential customers are moved to action. We will analyze and measure impressions, click rates and conversions, including how you can track and improve them.

Finally, you will learn how to use what you have learned to drive your business forward in the long term.

youstream FAQ

1. Who is the book addressed to?

✅ Marketing
✅ Communication specialists
✅ Entrepreneurs
✅ CEO's

2. What are the advantages of the book for me?

✅ Importance of videos for Marketers
✅ Creating trust with videos
✅ Video Customer Journey (Where does which video genre work?)
✅ Distribution for a successful video strategy

3. What is the content of the book?

Act I: The Basics: Preparing for Video Marketing
1. Welcome to Video Marketing
2. Take inventory
3. Realize your potential
4. Strategies for implementing video
Act II: Let's go into production
5. Why you should hire a video production company
6. The preproduction process
7. The production process
8. The post-production process
Act III: Distribution and what comes next
9. You have a video: Now what?
10. Smart distribution: Track, measure, analyse, and leverage results
11. Top 15 Video Marketing mistakes to avoid

4. Where can I buy the book?

✅ Amazon
✅ iBooks
✅ Google Play
✅ BN.com