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Video Marketing | Agency | Content | Online | YouTube | Strategy | Services

Video Marketing – Our Strategies & Services for Online-Content & YouTube as your Agency

Do you want to promote your company video successfully and effectively? With many years of experience in video marketing we at youstream GmbH are exactly what you need. Not only will we produce your high-quality corporate film or product video, but we will also advise you comprehensively on how to successfully promote your video on the Internet.

Video marketing plays a very important role in today’s successful marketing plans. YouTube alone has a reach of almost a third of all Internet users worldwide. Whoever posts an appealing and first-class video on YouTube’s platform attracts the attention of various target groups and gives their brand some positive exposure. Due to the high reach that such a platform has, your brand awareness among customers will increase and you can effectively stand out from your competitors.

For many years now, we have been supporting the video marketing for customers throughout Switzerland. We are a regional film production company located in Zurich, and have worked with many clients in the cantons of Zurich, Bern, Basel and Lucerne. Take advantage of our regional knowledge and our expertise in the field of film production and video marketing. We can help make your company even more visible on the Internet and not only reach your target audience, but also win more of them over as new customers. Whether you want to improve your brand image or market a product, we will develop the right strategy for you to successfully use your video for your marketing goals. Use our contact form or give us a call and we will arrange a personal appointment today.

Video Marketing – Definition & Features

The basic idea behind video marketing is to use videos to achieve a company’s marketing goals. In particular, this means to distribute videos offline as well as across the Internet. Image, product, or explanation videos as well as advertising spots are placed on video platforms such as YouTube and other social media networks as well as built into your own company’s website. There are various possibilities for strategically placing videos in online marketing channels.

Use of Online Videos

Use of Online Videos

Video marketing often aims to increase your company’s brand awareness. This can improved by word-of-mouth promotion, but also where your website is ranked in search engine results. The strategy of how your video is promoted will vary depending on whether or not a product or service is being advertised. Videos are also ideal for brand image purposes to create trust and convey the company’s values in an emotional and effective way. A distinction is made between different video formats.

Types of Videos

Types of Videos

A successful corporate film improves the brand image of a company or brand among the target audience and should be produced with high-quality. If a product is to be advertised specifically, it can be presented in an appealing and easily understandable video and its advantages can be shown. Explainer videos for services or processes have a similar function. An animated presentation is usually suitable for this type of video. Also, a commercial is an important tool in video marketing. It is specifically aimed at certain target audiences and is distributed via high-reach media such as cinema, television, and the Internet. Especially for commercials, a professional and high quality production is indispensable. If you would like to advertise or attract attention to a certain event, the creation of a professional event video is a good idea.

A special feature of video marketing is that the target audiences can be addressed through multiple forms media. The combination of moving images, spoken word, and music can help to convey messages that can speak to you on multiple levels simultaneously. Through this, a viewer’s emotional and cognitive senses are both effected. Video is a powerful tool to develop a stronger relationship between the viewer and the brand.

Advantages & Content Strategies in Video Marketing

One of the advantages of video marketing, aside from increasing your potential to communicate with potential customers, is an improvement in search engine rankings. The high reach of video platforms such as YouTube also means that more traffic can be directed to your own homepage. Young target audiences in particular can be reached through video marketing. In Germany alone, 67% of all 10- to 19-year-olds use the YouTube platform on a daily basis. This important data is similar in Switzerland.

The expertise that a company has can be shown through a series of well-made explanation videos. In particular, the information content of videos – compared to written texts – is more efficiently delivered to consumers. A one minute video is equivalent in conveying the same information of 1.8 million words. The length of the video is also incredibly important. A vast majority of consumers prefer to quickly watch a short video instead of reading a long text. Ideally, a video should never be longer than 90 seconds.

Especially if you operate internationally, integrating video marketing into your overall marketing strategy is important. YouTube alone is available in 76 languages and 88 countries, and almost every country has an Internet connection. In general, video marketing makes it possible to address specific target audiences with minimal wasted effort.

Advantages of Video Marketing

Advantages of Video Marketing

Our Services & Approach to Video Marketing

Before video production even begins, you should be clear about your video marketing plan. We at youstream GmbH will be happy to sit down with you and give you some detailed advice on your entire video marketing strategy.

Six Steps of Video Marketing

Six Steps of Video Marketing

This includes first of all the definition of the goals and messages of your video, suitable to your company’s overall brand image. We then recommend the production of a specific video format. Subsequently, we will select the platforms and websites that are most suitable for your video or videos. We will also integrate marketing measures into our concept to ensure that your video can be found quickly and easily. One of our concrete and measurable objectives is to increase the number of clicks and reach of the video. Based on the measured results, we will then adapt your individual video content strategy. In the course of positioning your video we will develop a strategy that will include how and where your video should be placed. This includes embedding the video on your company website as well as posting it on certain social media platforms like YouTube and Facebook.

Screenshot of youstream Facebook page

Videos should be placed on social media platforms to reach as many consumers as possible.

If you share your video on YouTube, Vimeo, or another video network, we will also develop a strategy for successfully maintaining your video channel. This includes not only the appearance of the channel, but also the content strategy, in which you determine the direction and future content of your channel. The success of your video marketing depends on how you decide to focus on the medium as part of your marketing strategy. If you keep your videos up to date, post new videos often, and also offer interesting content, nothing stands in your way of getting many clicks and having successful video marketing.

We at youstream accompany you from defining your goals and the message of your video all the way to the planning and implementation of a solid plan. We will successfully position your video on the Internet and support you in developing an effective content strategy. We are a single source that can help you to produce new videos and offer training in marketing and film production. We will work closely with you to ensure that you are fully satisfied with every step of your video marketing. We make sure that your video is successful for your business. Please feel free to arrange a personal consultation with us!

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youstream Regional

We at youstream are available directly on-site for our customers in Switzerland. Whether you are based in Zurich, Bern, Basel, or Lucerne – we have a regional representative available for you to contact. We can quickly get in touch with you for any discussions, filming, or other requests you may have to provide you with personal support.

Take advantage of our regional know-how and understanding of the Swiss market to present your company through a video that will reach your target audience. You can also rely on our local knowledge when it comes to effective video marketing.